BrewDog to launch first London BrewPub with on-site brewery
The self-described ‘punk’ brewer has acquired an 8,500 sq ft space on the ground floor of the Minster Building near the Tower of London to launch its second largest site in the world.
It will be the first of four planned pubs the group is hoping to finance through its fifth round of crowdfunding, which began this month.
Unlike the brewer’s six existing London bars, the pub will create small batch-beers in-house that will be exclusive to the 400-capacity location.
The BrewPub will also feature 'pairing-friendly’ food, arcade games, a store selling beers to drink on-site or takeaway, and a ‘BrewDog merch zone’ for craft beer uber-fans.
BrewDog wrote on its blog that it was ‘psyched’ to open its first site in the City, six years after its London debut.
Global expansion
The announcement follows the launch of BrewDog’s fifth round of Equity for Punks crowdfunding earlier this month.
The brewers are aiming to raise up to £50m to open 15 more bars in the UK and develop its first sour beer facility, The Overworks, which is set to launch later this year.
The company is also hoping to launch its own TV network dedicated to ‘craft in all walks of life’ as a follow-up to its Brew Dogs show, which has aired for three series on the Esquire Network in the USA.
If successful, BrewDog believes it will become the biggest crowdfunded business of all time.
The group currently has 50 worldwide sites and growing, but still prides itself on its anti-corporate 'punk' ethos. Earlier this year the brand came under fire for apparently forcing Birmingham's Lone Wolf Bar to change its name as it shared the same monikor as its vodka range, but later apologised, blaming it's 'trigger happy' lawyers.
BNP Paribas Real Estate advised BrewDog on the Minster Building acquisition. Dibley Property and Nash Bond advised the landlord.
