London Union, the street food market operator, is planning to launch at Woolwich Indoor Market in south east London in March. The site is part of the planned 740-home Spray Street development.
The development is currently subject to licensing and planning - and London Union is yet to sign a lease - but it has already started clearing the site, indicating that it expects to get full permission to operate its Street Feast concept there in due course.
London Union, which was founded by Jonathan Downey and Henry Dimbleby, has long been associated with the site after Greenwich Council first announced the possibility in December of last year.
The company currently operates four very popular street food operations in the capital, Giant Robot in Canary Wharf, Hawker House in Canada Water, Dinerama in Shoreditch and Model Market in Lewisham.
Downey says he is looking forward to doing a new thing and is "really pleased to be bringing something new to a great space in SE18".
In its most recent financial year, to 1 January 2017, London Union saw turnover increase 85% to just over £9m, with EBITDA up 83% to £2.7m.