Andrew Wong launches Deliveroo concept The Chinese Takeaway

By Mark Wingett

- Last updated on GMT

Andrew Wong launches Deliveroo concept The Chinese Takeaway
Chef Andrew Wong has launched his delivery concept The Chinese Takeaway with the backing of restaurant investment vehicle White Rabbit Fund.

BigHospitality's ​sister site MCA ​understands that the concept has been launched through White Rabbit’s operating company Hutch, in the Deliveroo Editions kitchen in Whitechapel.

Namma, the delivery-only concept from Kricket founders Rik Campbell and Will Bowlby, launched at Deliveroo Editions kitchen​ in Whitechapel last month, while Island Poke, another White Rabbit-backed concept, also recently launched from the same location under Hutch.

The Chinese Takeaway's menu offers four starters and four mains at restaurant prices. Dishes include a quarter crispy duck with steamed buns (£11.50); black bean chicken (£11.50); and Sichuanese aubergine (£10.50). 

There is also a 'box for one' for £16, and a meal for two - including a starter, two mains and prawn crackers - for £30.

MCA​ understands White Rabbit Fund managing director Chris Miller sees huge potential for a contemporary interpretation of Chinese and Indian takeaway cuisine, with a plan to roll out the Hutch concepts as a trio at further Deliveroo Editions sites.

The operation will work under a licensing and royalty agreement, with the chefs and restaurateurs creating the concept, brand and menu, and Hutch and Deliveroo handling day to day operations.

The White Rabbit Fund is also backing the development and launch of a new concept by Wong,​ the chef behind Michelin-starred London restaurant A. Wong, to be called Madame Wong.

The concept is taking one of the remaining units at the Bloomberg Arcade development in the City of London.

Miller told BigHospitality​ last year​ he would like Madame Wong to "emulate what Dishoom has done for Indian food but with Chinese" with an all-day offer. He said prices will be around £30-£35 a head at dinner, and less for lunch.

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