Draft House to keep its name after BrewDog takeover

By Sophie Witts contact

- Last updated on GMT

BrewDog to keep Draft House name after sale
BrewDog is planning to keep the Draft House brand name following its acquisition of the rival bar group.

The self-described “punk” brewer announced it had purchased the chain of 14 craft beer bars​ across London and Milton Keynes for an undisclosed sum earlier this week.

A spokesperson for BrewDog told BigHospitality​ that Draft House will keep its name, despite its founder Charlie McVeigh stepping down and BrewDog MD David McDowall taking the reins across both companies.

It seemed unlikely BrewDog would look to rebrand the existing Draft House sites given their proximity to many of its own bars.

Draft House’s original Clapham pub, which opened in 2009, is only down the road from BrewDog on nearby Battersea Rise.

Draft House Charlotte near Oxford Street is within walking distance of BrewDog Soho and BrewDog Seven Dials, which opened this year.

Both groups also have sites on opposite sides of the river at Tower Bridge, and pubs in the Shoreditch and Old Street area.

BrewDog said it is planning to invest in the Draft House estate, and may look to open further bars in future with a different beer selection to its own-branded sites.

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