Vivek Singh closes Cinnamon Soho
The restaurant was chef director Vivek Singh’s first foray into casual territory following the success of The Cinnamon Club in Westminster and Cinnamon Kitchen in The City.
“We have to confess to being a little sad to inform you that our time has come to an end in Soho, but we’ve loved being there and hope to find a new site soon,” reads the Kingly Street restaurant’s website.
Singh told Restaurant earlier this year that the now-closed Soho restaurant struggled as a result of carrying a “lot of baggage” from The Cinnamon Club and Cinnamon Kitchen.
“Cinnamon Soho hasn’t been a huge financial success for us, but it now washes its face. From a talent and learning perspective it’s been one of the best things I’ve done,” he said.
Cinnamon Collection - which is now owned by Giraffe and Ed’s Easy Diner operator Boparan Holdings - launched a new casual offshoot in late 2016 called Cinnamon Bazaar. Boparan was bullish about the brand’s growth prospects but Cinnamon Bazaar is yet to expand beyond its original Covent Garden location.
The group’s two most recent openings - in Oxford and Battersea - have been under its upmarket Cinnamon Kitchen brand.
