The chain, which is known for its beer battered fish, chunky chips and mushy peas, is introducing a host of spiced-up world food dishes to its menu in a bid to attract a “new generation” of customer.
Its “new range of innovative items” include a Sri Lankan fish curry; peri peri, spicy jerk and Cajun fishbites; and seabass fillets served with sweet pesto.
The dishes will be served with spicy rice instead of the classic chips the brand is known for, and rice boxes will be available for takeaway.
New dessert options will include a mango knickerbocker glory; doughnut sandwiches; and a sharing ice cream plate.
The menu changes have come as a result of the group’s brand director Sam Wignell noticing a “marked difference in taste” between the generations. She says that Harry Ramsden’s traditional offerings remain popular with longer standing fans of the brand, but the new additions are intended to appeal to new generations of customer.
In a similar move, Camden fish and chip restaurant Hook recently underwent refurbishment, reopening as a fish and chip shop with a menu of healthy, Asian-inspired fish dishes alongside the classic offering; and a salad bar and deli.
Harry Ramsden is owned by Boparan Holdings.