Just Eat launches restaurant support scheme
The ‘Business Booster’ initiative is open to all of the 28,900 restaurants signed up to Just Eat, and restaurant owners can apply online to be part of it.
Just Eat announced the initiative in the same week Deliveroo launched its £5m ‘innovation fund’ to invest in creating restaurant brands in partnership with budding and established chefs.
The initiative comes on the back of the company’s in-house research, which claims three in five independent restaurant owners aim to grow their businesses in the next five years, but 65% of them are concerned about maintaining their current profitability.
The company asserts that if this happens it will grow the economy by £1.1bn, creating 55,000 jobs in the takeaway sector by 2023.
Just Eat has partnered with Willingham, who is also a big investor in the sector, to offer mentoring and support to five restaurant businesses.
“As the market leader in online food delivery, we are committed to helping independent restaurants thrive,” says Just Eat managing director Graham Corfield.
“Whether it’s using our technology to help them reach a broader customer base, our data to help restaurant owners make more informed business decision, or our scale in negotiating nationwide deals to help reduce costs.”
“If we can help the restaurants at a local level to improve profitability and efficiencies, the combined impact on the economy could be huge.”
The Business Booster will allow restaurants to use data from Just Eat to look at areas such as sales mix and targets price rises to maximise impact and business productivity.
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