Gary Usher prepares to launch 24-hour restaurant crowdfund

By Sophie Witts contact

- Last updated on GMT

Gary Usher prepares to launch 24-hour restaurant crowdfund
Chef Gary Usher is to launch his most ambitious restaurant crowdfunding project yet with the aim of raising £50,000 in just 24 hours from tonight.

The entrepreneur will begin the Kickstarter campaign at 9pm this evening (30 May) in a bid to fund the launch of his latest bistro Pinion in Prescot.

Pinion will open on the site of a former Betfred betting shop in the town centre, where Usher says trade has “died off” following the opening of a nearby shopping centre.

He hopes the restaurant will help with the regeneration of the area, which will also see the opening of a £20m Shakespearean theatre on the site of a former car park in 2020.

“I don’t think anyone would swerve the fact that there’s not much going on,” Usher told BigHospitality​ in March.

“Without sounding like I’m trying to save the world, because I’m not, and without sounding like I’m some kind of saviour to the area, because I don’t think I am, I do think that it would be quite nice to be part of what they’re already trying to do, which is regenerate the area.

“I wouldn’t be doing this for a business decision. I’m doing it because I think it’s a nice thing to do and it would be nice to be part of something.”

Pinion will serve a similar style of bistro dishes as Usher's other restaurants, including classic tarts, freshly baked bread and a whole duck to share.

It comes a year after the chef crowdfunded nearly £209,000 towards the opening of his Liverpool bistro Wreckfish.

He first opened Sticky Walnut in Chester in 2011 and has since crowdfunded over £350,000 to launch Hispi in Chorlton, Burnt Truffle in Heswall and Wreckfish.

To keep updated follow Usher @PINIONbistro on Twitter.

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