Located on Notting Hill gate, Beluga will serve traditional Persian grills alongside more upscale items such as caviar and cocktails, which will be a first for the team behind the business.
The site will include a ‘VIP bar’ as well as two private rooms spread over two floors. Interiors will feature wallpaper designed by Roberto Cavalli, as well as Swarovski chandeliers and Versace utensils.
“Our new concept will be completely different to our traditional Persian restaurant, Mahdi,” says founder Arman Rahiminejad Tafreshi.
“It will be larger, with high-end private dining rooms and a top interior which only felt right to be in an affluent spot like this.”
Emma Cousins of CDG Leisure – which acted on the deal – says the restaurant will be a good fit for its affluent West London location.
The opening follows a spate of Middle Eastern launches in London, including Middle Eastern based restaurant group Caramel; Paramount Lebanese Kitchen, which made its UK debut with three simultaneous openings; and The Lebanese Bakery; and Middle Eastern-inspired restaurant Sarona, which opened in Clerkenwell earlier this month.