Jamie Oliver continues airport restaurant roll-out

By Sophie Witts contact

- Last updated on GMT

Jamie's Deli at Vienna airport
Jamie's Deli at Vienna airport

Related tags: Jamie oliver, ssp

Jamie Oliver is to open his first Deli and Pizzeria in Bahrain in partnership with food travel operator SSP.

The restaurant will launch at Bahrain International Airport (BIA) next year as part of a $1.1bn expansion of the terminal.

SSP says Jamie’s Deli and Pizzeria will be an all-day casual dining offering serving freshly-prepared meals “with a real ‘Jamie’ vibe”.

It will open at the airport alongside 16 new SSP units, including the first EAT and TGI Friday’s sites in the region.

While Oliver’s UK restaurant group has closed 13 sites this year in a well-documented restructuring programme​, the business has continued to expand internationally with plans to launch a Jamie’s Deli at Helsinki Airport in 2019.

The chef's company began working with SSP in 2015 and has since launched restaurants in airport locations across Europe including Dusseldorf, Vienna and Oslo.

Speaking in February, Jamie Oliver Restaurant Group CEO Jon Knight indicated that transport hubs could be a key part of the company’s growth plan going forward.

“[We’re] taking everything we’ve learnt from our two incredibly successful sites at Gatwick Airport and we’re going to start to diversify off the high street,” he told the Casual Dining Show.

Knight told BigHospitality​ in April ​he was "very keen" to look at expanding the Jamie's Italian brand in to high-footfall areas of the UK such as stations.

The Jamie Oliver Restaurant Group has also signed a 10-year deal with Aramark to take its brands in to universities, workplaces and hospitals from this year.

Related topics: Venues

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