Farmstand secures £2.3m funding to expand

By Sophie Witts contact

- Last updated on GMT

Farmstand secures £2.3m funding to expand
Healthy fast casual restaurant Farmstand is planning to expand across London after securing a £2.3m investment.

The group has a flagship Covent Garden restaurant and can be found at over 20 corporate cafes in London and online.

It plans to use the funding from Kindred Capital, the early stage venture capital investor, to expand its online and offline business model to reach 100 locations in London over the next four years.

Farmstand was founded by Steven Novick​ ​in 2016. All its meals are prepared in a central kitchen hub and then distributed across the capital.

The menu is 80% vegan, with 5% fish and 15% "ethical" meat, and all dishes are free from added sugar and artificial ingredients. Options range from breakfast, lunch and dinner to coffee, beer and wine.

“We have a restaurant, but essentially we’re a food business,” says Novick.

“Restaurants don’t change lives, but food absolutely does. This ties in with our mission to get plant-powered food on every desk and in every home."

Novick is planning to invest in technology with the aim of growing Farmstand's online delivery sales from 30% to 50% of total revenue.

“We will [also] open more physical locations because we know that our message will travel faster and farther when delivered in person," he says.

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