McDonald's to trial 'luxury' reservation-only Kensington restaurant

By Georgia Bronte contact

- Last updated on GMT

McDonald's to trial 'luxury' reservation-only Kensington restaurant

Related tags: Burgers, Mcdonald's

McDonald’s is to trial its first reservation service as it marks the national roll-out of its Signature Collection burgers.

The two-day pilot will run on 15 August at the fast food giant’s Kensington High Street restaurant.  Customers will be able to reserve tables for the fast food giant’s “luxury restaurant” from 8 August by signing up online.

Diners will be welcomed to the restaurant – which will be revamped to include velvet curtains, and “fine burger art” -  by a string quartet, and their choice of either the classic, barbecue or spicy burger will be served under a silver cloche by a white-gloved butler. Diamond-encrusted cutlery will be available upon request.

The restaurant says that depending on the outcome of the High Street Kensington trial, it may consider rolling the concept out for special events in partnership with an online booking platform.

The reservation trial follows success the restaurant found with its table service, which now features in 93% of McDonald’s restaurants.

McDonald’s UK and Ireland has reported 49 consecutive quarters of sales and guest count growth.

However the chain has struggled in the USA and worldwide due to increased competition from ‘better burger’ rivals such as Shake Shack, Five Guys and Smashburger.

 

Related topics: Venues

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