Born in Jamaica, Levi Roots launched his eponymous hot sauce brand in 2007 following a memorable appearance on BBC2's Dragon's Den. In 2015 he launched Levi Roots Caribbean Smokehouse in Westfield Stratford City.
American-inspired north London restaurant Hudsons American Brasserie and ice cream parlour Indulge are expanding, having secured two former Delisserie sites following the company’s liquidation.