Peggy Porschen to launch all-day savoury menu at new Chelsea site

Husband-and-wife team Peggy Porschen and Bryn Morrow will launch The Parlour on the King’s Road on the former site of the Chelsea Quarter Café.

It will be the first time that the restaurant, which was founded in 2003, has included savoury items in its offer.

Alongside the signature pastel-hued cakes and confectionary, the Parlour will serve breakfasts; lunches; and afternoon teas.

At the back of the restaurant, an area operating a booking system will provide a more formal dining area.

A downstairs bar will house a pink champagne bar, in keeping with the rest of the pink and floral interior of the site.

Established in 2003, Peggy Porschen started out as a bespoke wedding and celebration cake business. Its standalone restaurant launched in Belgravia in 2010, and the launch of the Chelsea site will mark the first step in the brand’s expansion.

“The King’s Road offers a vibrant and desirable catchment in the heart of Chelsea, and was an obvious choice for our next Peggy Porschen Parlour,” says Porschen on the decision to take the King’s Road site.

“We are hugely excited to be growing our brand in this unique and historic location and can’t wait to introduce our evolved offering to both residents and visitors to the area.”

The capital is embracing the trend for pastel-hued, flower-adorned cafes this year, with other operators such as Elan Café and Laura Ashley's hotel and cafe outposts choosing now to expand.