The coffee chain says Tim J Smith, a former food quality director at Tesco, will oversee its Food Advisory Panel alongside anaphylaxis campaigners and medical professionals.
Pret promised to make “meaningful change” to its product labelling after 15-year-old Natasha Ednan-Laperouse died as a result of eating a baguette from one of its stores in 2016.
She was allergic to sesame, but an inquest heard Pret did not label its ‘artisan’ baguettes as containing sesame seeds.
Pret CEO Clive Schlee wrote in a blog post that the new panel would provide a “rigorous external perspective on the changes we need to make”.
The company is also launching a trial of full ingredient labels on products at its London Victoria store in November.
“Our aim is to find the clearest possible way of informing and protecting every customer,” wrote Schlee.
“Based on the findings from the trial and customer feedback, Tim and the panel will produce clear recommendations on how Pret can best protect and inform customers with allergies for the future.”
Under current UK regulations freshly made foods packaged on site do not require allergens to be individually labelled.