The Marylebone property has been purchased by StayWell Holdings, a subsidiary of Japan’s Prince Hotels, which will transform it in to the first site in the world under the Prince Akatoki brand.
It is set to offer ‘luxury services and amenities that reflect key elements of the unique, refined Japanese hospitality and culture’ when it relaunches in 2019.
“Our vision is to bring an authentic, luxurious experience to people when they are travelling to international destinations outside of Japan,” says Simon Wan, president and director of Staywell Holdings.
“Key to this is the importance placed on mindfulness, service, tranquillity and a peerless aesthetic.”
Further openings under the Prince Akatoki brand are planned worldwide.
“Together with StayWell, we will strive to deliver the Japanese culture and hospitality through The Prince Akatoki brand to the world,” says Masahiko Koyama, president of Prince Hotels.
“Through this, we will endeavour to transform Prince Hotels from a Japanese chain into a global chain.”
Staywell is one of the largest hotel management groups in the Asia Pacific Region. It operates around 75 hotels alongside its parent company Prince Hotels.