Yiu Fat Noodle is due to launch in March 2019 in the Central Cross development in London’s Chinatown.
It promises to offer the Peruvian group’s ‘own take on Chinese cuisine, using British ingredients and Western techniques’, available to eat-in or takeaway.
Rather than turning to the traditional platforms of Crowdcube or Kickstarter, Pachamama group has set up a dedicated mood board-style website for potential investors to get in touch.
There is no cap set on the crowdfunding campaign, but the site says it is accepting investments from £1,000 to £100,000. The team is also inviting those who are keen to invest more to get in touch, though there are no details given on rewards for investors.
A menu for Yiu Fat Noodle posted on the site includes dishes such as biangbiang noodles in chilli oil (£9); xianjiang big plate chicken with belt noodles (£12); fried egg, leek and shrimp dumplings (£7); and fried peanut mocha for dessert (£3).
The site also lists around 20 cocktails, some using bubble tea, ranging from £7-£12.
“Drawing inspiration from provinces such as Hunan and Sichuan, we will be using seasonal British produce and modern day techniques to create our own interpretation of Chinese cuisine, in a stylish, buzzing dining room in the heart of London’s China Town,” the Yiu Fat Noodle site says.
Yiu Fat Noodle will be the first Chinese-style restaurant for the Pachamama group, which opened Peruvian restaurants Pachamama Marylebone in 2014, Chicama in 2016, and Pachamama East last month. It also opened the Happy End bar in Moscow this year.
A trio of dessert brands were the first openings at the £15m Central Cross development earlier this year, a choice landlord Shaftesbury linked to the popularity of nearby social media sensation Bubblewrap.
They have since been joined by Chinese restaurant Jinli, while noodle and dumpling specialist Modern Shanghai will open at the development in early 2019.