Chocolatier William Curley hits £80k crowdfunding goal

By Sophie Witts contact

- Last updated on GMT

Chocolatier William Curley hits £80k crowdfunding goal
Chocolatier William Curley has hit his £80,000 crowdfunding target to open a flagship chocolate boutique in London’s Soho.

Curley has raised £84,000 from over 400 backers to turn his current pop-up in Soho’s Smith’s Court in to a permanent venture.

The store has been running since 1 December and serves cakes, biscuits, patisserie and hot chocolate.

“Huge thank you to everyone for your support,” Curley wrote on the Kickstarter page.

“It means the world to me that you have helped us to launch a shop in Soho and allowed us to stay independent.”

Curley started his career as an apprentice at Gleneagles, then trained at La Tante Claire under Pierre Koffmann and Belmond Le Manoir aux Quat’Saisons with Raymond Blanc.

He also worked for Marco Pierre White at London’s The Oak Room, before becoming head patisserie at The Savoy Hotel.

Curley used to run chocolate boutiques in Belgravia and Richmond, but now only has a concession in luxury London department store Harrods, alongside the Soho site.

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