Patisserie Valerie to launch customer loyalty app

By Sophie Witts contact

- Last updated on GMT

Patisserie Valerie to launch customer loyalty app

Related tags: Technology, Patisserie valerie

Patisserie Valerie is to launch a loyalty app it says will help it better understand customer behaviour.

The app, built by the Yoyo platform, will be rolled out across all 155 Patisserie Valerie sites in the UK and Ireland from February 2019.

It will offer mobile payment and allow the bakery chain to capture ‘fully anonymised customer basket data’ for the first time, which it will use to offer personalised offers and rewards.

Steve Francis, CEO of Patisserie Valerie’s parent company Patisserie Holdings, says this is the first ‘in a range of initiatives’ set to launch over the next few months designed to ‘enhance in-store customer experience’.

Francis was appointed CEO of the trouble bakery group last month​ after its former boss Paul May stepped down amid an ongoing investigation in to its accounts.

The Financial Reporting Council is planning to probe the chain’s auditor Grant Thornton after the discovery of a multi-million pound black hole in its accounts in October.

Patisserie Holdings’ former finance director Chris Marsh is subject to a criminal investigation.

Related topics: Business

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