Opening today (4 January) within the Dirty Burger site on Bethnal Green Road, in the Tea Building, the ‘guilt-free fast food’ restaurant will serve the restaurant’s signature plant-based F!lth burger, which is said to “taste as filthy as an old-fashioned cheeseburger,” according to the chef.
The pop-up follows successful residencies, including at street food venue hawker House and at Tate Modern in London at the end of 2017.
Writing on Instagram, Erskine said: “After years of secret development we’ve achieved a pure miracle, fast food without the junk”.
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The F!LTH burger is finally here! We’re very excited to announce that our burger joint is opening on Friday at 5 pm on the 4th of January THATS TOMORROW PEOPLE where we have taken over the Dirty Burger site in Bethnal Green Road, Shoreditch, London E1 6LA. After years of secret development we’ve achieved a pure miracle: Fast-food without the junk! Come get the @filthfoods burger — it tastes as filthy as an old-fashioned cheese-burger, but it’s plant-based all the way! Join our revolution - you will save yourself and the universe - whilst eating a properly delicious burger. Here’s how: Our burger gives you 3 of your essential 10 a day We only use sustainably sourced produce It’s completely planet friendly Perfect for the January hang-over you’re pretending you don’t have… Welcome to the GUILT FREE FAST FOOD F!LTH BURGER Even when it’s bad, it’s good... AND HERES THE THING. For the first three days were giving away 50 free burgers on a first come first serve basis. And there on after we have hidden tickets in meals for free burgers. We just wanted to thank you for your patience. @filthfoods for PR enquiries @antonyrettie @anteatercomms
Back in November 2017, Erskine had said that she intended to open a permanent site of Pure Filth (which is now called F!lth) with more to follow, but this marks the first development for the fledgling brand in over a year, something which the chef has acknowledged. Pure Filth will give away 50 burgers for the first three days of opening as a “thank you for your patience” she wrote.
The plant-based burger category continues to grow in the UK, driven by both vegetarian and vegan restaurants and more traditional burger groups. TGI Fridays has just launched its meat-free ‘bleeding’ vegan burger in time for Veganuary and Honest Burgers now also serves a chipotle guac vegan burger made with a patty from Beyond Meat, the Los Angeles-based producer of plant-based meat substitutes.
In 2017, The Vurger Co, which now has two restaurants having started out as a street food stall, hit its £180,000 crowdfunding target within 30 hours of its launch, becoming the fastest restaurant to be fund on crowdfunding platform Crowdcube.