William Reed joins Nielsen as investor in CGA

CGA specialises in market measurement and insight into the hospitality market in the UK, France and the US and is looking to increase its global footprint.

William Reed has offices in Chicago, Singapore, Shanghai and France which will complement Nielsen’s global network of coverage to enable this expansion.

This strategic move will allow for both organic and acquisitive opportunities to be pursued with all three companies bringing specific skill sets to the table.

“We have worked closely with Nielsen for the last 10 years and now are able to welcome a company into the fold that we have known for 20 years,” says Damian Walsh, CGA Chairman

“William Reed started over 150 years ago and Nielsen are close to their centenary so CGA is the youngster at a mere 27 years. But all three companies share the same long-term view of market investment and client delivery. We look forward to exploring opportunities together, particularly overseas, with that long horizon in mind.”

Charles Reed, Group Managing Director of William Reed adds: “We are very excited by the strategic opportunity this investment brings, William Reed and CGA both work in the same markets, have complimentary inventory and the same ambitious global growth plans.”