The family-run business was founded in Jeddah, Saudi Arabia in 1952 as a coffee, herb and spice importer, and opened its debut café in the city in 2016.
Omar Bafarat, grandson of the company’s founder, is now planning several London openings and says he hopes to bring the family’s knowledge of coffee to a “new, premium audience” in the capital.
The first site will launch on Soho's Warwick Street next month, serving patisserie, teas and coffees including an Arabic blend spiced with saffron and cardamom.
The group has hired Thomas Alphonsine, a classically-trained French pastry chef who previously worked at chocolate brand Callebaut, to create patisserie such as pistachio eclairs; raspberry tarts; passionfruit cheesecake; and a caramel and cinnamon pillow.
Alphonsine will eventually run a five-course ‘interactive’ tasting menu guiding guests through each dish at a bespoke dessert bar, though the launch date has yet to be confirmed.