Bird sells majority stake to Crown Partnership in pre-pack deal

By James McAllister

- Last updated on GMT

Bird restaurant group sells majority stake to Crown Partnership in pre-pack deal

Related tags: Fried chicken, Restaurant, London, Bird

Fried chicken and waffle chain Bird has been sold to the hospitality and catering business Crown Partnership.

It comes a little over a month after it was revealed the London-based group had filed a notice of intention to appoint administrators​ after cashflow problems coincided with the loss of its overdraft banking facility.

At the time Bird said it had up to four weeks to formulate a plan to stabilise the business and was exploring various options.

The brand has now confirmed it has sold a majority stake to the Crown Partnership as part of a pre-pack administration deal implemented last week.

As a result, the group's flagship Shoreditch restaurant closed on August 12th, when administrators BM Advisory were appointed.

It leaves Bird with three restaurants, in Islington, Camden and Westfield Stratford, and a concession in Wharf Kitchen.

"We are thrilled to have secured a better future for the brand and our amazing team,” says Paul Hemings, who co-founded Bird with his wife Cara Ceppetelli in 2014.

“We look forward to working with Crown and being supported by their depth of experience."

Hemmings added that the brand still hopes to open a long-awaited site in Brixton later this year.

Related topics: Business & Legislation

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