Neat Burger claims it will ‘revolutionise fast food’ and ‘transform the way people see plant-based food’.
Opening just off Regent street in early September, the Neat Burger team already have plans to expand the concept globally, with 14 franchises scheduled in the next two years
Hamilton has collaborated with hospitality organisation The Cream Group to create the brand, and investors include UNICEF Ambassador Tommaso Chiabra, who was an early backer of US-based food tech company Beyond Meat.
The plant-based patties have been created by Neat Burger’s team of chefs, in collaboration with Beyond Meat.
Three core burgers will feature on the menu - The Neat, The Cheese and The Chick’n – alongside a plant-based hotdog option and a selection of sides including sweet potato fries and tater tots.
“I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support,” says Hamilton.
“But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again."