Boparan converts Giraffe restaurant to fifth Slim Chickens

By Sophie Witts contact

- Last updated on GMT

Slim Chickens opening London's Brunswick Centre

Related tags: QSR, Restaurant, Fried chicken

Boparan Restaurant Group (BRG) is to convert its Giraffe restaurant at London’s Brunswick Centre to the Slim Chickens brand.

It will be the fifth UK site to open under US fried chicken concept, which BRG runs under franchise, since 2018.

BRG, which also owns the Ed’s Easy Diner and Fishworks restaurant groups, says it has “ambitious growth plans” for the brand and is looking to expand Slim Chickens to key cities across the UK by 2022.

The US chain has opened in London, Cardiff and Birmingham, with several sites replacing Ed’s Easy Diner restaurants.

“The positive customer reaction we are getting from Slim Chickens across the UK so far is phenomenal,” says Tom Crowley, CEO at BRG.

“We are now on the lookout for more locations across the UK and hope to have restaurant number six open before Christmas.”

BRG has undergone a restructure of its business this year, closing 27 Giraffe and Ed's Easy Diner restaurants under a Company Voluntary Arrangement (CVA).

The group sold fish and chip chain Harry Ramsden's​ ​to Deep Blue Restaurants earlier this month to focus on its other core brands. 

Slim Chickens was founded in Fayetteville, Arkansas in 2003 and now has more than 80 sites in the US.

Related topics: Venues

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