McDonald’s fires CEO Steve Easterbrook

By Joe Lutrario contact

- Last updated on GMT

McDonald’s fires Steve Easterbrook

Related tags: Mcdonald's, Fast food

McDonald’s Corporation chief executive Steve Easterbrook has been fired following an admission that he had a consensual relationship with a colleague, which is a violation of company policy.

In an email to staff Easterbrook reportedly admitted the offences and what the fast food giant described as ‘poor judgement’, and said it was therefore the right time for him to go.

Englishman Easterbrook took over as CEO of McDonald’s in January 2015, following roles as chief executive of PizzaExpress and Wagamama.

Chris Kempczinski, most recently president, McDonald’s USA, will take over from Easterbrook, with immediate effect.

Easterbrook was employed at McDonald’s for the majority of his working life, starting in 1993 and leaving in 2011 to take CEO roles at PizzaExpress and Wagamama.

Since returning to McDonald’s in 2015 he is widely credited with turning around a brand that was showing signs of stagnating.

His innovations in technology - including touch screen and mobile ordering and using advanced kitchen management to allow nearly every menu item to be cooked to order - have made the brand far more relevant to younger consumers.

Easterbrook has also made big strides in the delivery sector, with McDelivery now making up 10% of total UK sales.

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