The restaurant will open on 9 December in St Paul’s and will serve a breakfast menu that will include sandwiches such as egg; egg and cheese; bacon and egg; and bacon, egg and cheese as well as smoothies and coffee alongside its standard burger offering.
The move follows Five Guys’ introduction of a breakfast menu at its Bristol restaurant earlier in the year as it looks to move into the space occupied by fast food rivals such as Subway and McDonald’s. It is now launching its new breakfast menu in four UK restaurants on 9 December in Bristol as well as Birmingham New Street, Oxford Circus and the St Paul’s restaurant.
Five Guys, which operates more than 1,000 sites across the US and Canada, launched in the UK in Covent Garden on 4 July 2013 and has grown to 100 sites in just six and a half years.
To mark the launch, the company will serve breakfast, burgers, fries and soft drinks free of charge to customers at the St Paul’s branch on its opening day.
“We have been overwhelmed by the support Five Guys has received from the British public over the last six years,” says John Eckbert, CEO of Five Guys Europe.
“From being named UK’s favourite fast food chain for two consecutive years, to becoming Deliveroo’s most ordered dish – we have lots to thank our fans for. So, what better way to do this than to invite them to share a freshly made burger with us at our 100th store.”