It will take over the site, currently occupied by Australian chef Shaun Presland’s Japanese concept Pacific, in March for four months while its owners search for a permanent home.
Fallow is the creation of former Dinner by Heston chefs Will Murray and Jack Croft, and based around combining ‘creative cooking and sustainable thinking’.
Having established the concept during a two-week pop up at Carousel in Fitzrovia in November last year, Murray and Croft are in the midst of a two-month residency at Spitalfields restaurant Crispin in preparation for their move to Heddon Street.
The menu features a selection of ‘creative, pared-down’ small-plate dishes such as ribbed corn with kombu salt; hen kofta yakitori with house sriracha; and crispy egg with charred leaves and mustard dressing.
Previously the permanent home to James Ramsden and Sam Herlihy’s Magpie restaurant, 10 Heddon Street is a short-term incubator project created by The Crown Estate in partnership with restaurant consultants Montana Fogg, which allows talent in the restaurant industry to test new concepts and creative ideas.