King Cook to build CookDaily franchise model following restaurant closure

By James McAllister

- Last updated on GMT

King Cook looking to build franchise-ready CookDaily brand following restaurant closure

Related tags: Vegan, pop up, Street food, London, Boxpark

CookDaily has closed its bricks and mortar restaurant in London Fields, with its founder saying he now plans to create a franchise-ready model for the vegan concept.

This week will see the brand return to Boxpark Shoreditch, where chef-owner King Cook (real name King Senathit) first established it back in 2015.

The new venue, which sits alongside its Market Halls Victoria site, will serve an ‘express-style’ menu featuring five rice and noodle bowl options, as well as a rotating weekly special that will be in-part determined by the public.

King’s aim is use the space to build a franchise model for the concept, which a view to growing CookDaily into a nationwide vegan brand.

 “After just a few months of opening the first CookDaily in 2015, I predicted that this kind of concept would revolutionise the vegan dining scene and culture,” he says.

“People want healthier food, but it needs to be fun. There are more and more places offering vegan food now than ever before and I think that in five years’ time, the vegan food industry will be booming.

“The team at Boxpark trusted me to build my empire five years ago, so it’s exciting to come back and continue my journey where it all started. I’d like to become an integral part of Boxpark’s developments with units appearing at future sites, and growing alongside them as they expand nationwide.

“Overall, my vision for the business is to become the Subway of vegan food.”

Last year Boxpark announced plans to open 10 new sites across the UK​ over the next five years.

As part of the proposals, the ‘pop-up’ street food and retail mall business intends to launch two new concepts: larger BoxOffice sites, which will designed as a way to incorporate a co-working spaces and smaller F&B-focused BoxHall locations.

Related topics: Business

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