D&D launches app to help ease booking process at its restaurants
The app, which is available on iPhone and Android, encourages users to store their favourite restaurants, allowing for ‘a simple repeat booking service and the opportunity to be notified of events happening at their preferred location’.
It has also been designed to help diners ‘engage with the D&D community’ and join Club D&D, a three-tier loyalty scheme ran by the group that offers restaurant discounts and access to ‘exclusive’ events.
It’s the second example of D&D harnessing technology to try and boost business.
Last year the group launched The Workroom app in a bid to lure freelancers and self-employed workers looking for somewhere quiet to work.
Designed by D&D chairman and CEO Des Gunewardena and entrepreneur Dominika Sadowska, The Workroom app allows users to book a table, booth or bar space at a number of D&D locations, which then serves as their office for the day.
D&D currently operates more than 40 restaurants worldwide, principally in London, but also with locations in Leeds, Manchester, Paris and New York.
It recently secured further regional locations in Bristol and Birmingham, and earlier this week announced it was also to launch a multifaceted dining space within the Pavilion at International Quarter London (IQL) in Stratford.
