Deliveroo diversifies to offer more household items
A select range of M&S Food products, including essential products such as milk and bread, will be made available via the Deliveroo app. Around 120 M&S franchises will be signed up across the UK.
The delivery platform has also announced it is rolling out its ‘Essentials by Deliveroo’ service, which is designed to offer easy access to essential household items for those isolating at home due to the Coronavirus.
These include cereal; pasta; rice; sweets and biscuits; soft drinks and juices; and tinned goods.
The scheme went live in Cambridge on Wednesday last week, and will be rolled-out across Reading, Brighton, Nottingham, Manchester, Leeds and London over the coming fortnight.
It will also be introduced onto the Deliveroo app globally across the UAE, France, Spain, and Australia.
Deliveroo is foremost used as a platform for restaurant takeaway food, however, it has previously partnered with The Co-op supermarket chain nationwide to appeal to customers wishing to order household items.
Meanwhile, further questions about the viability of restaurants offering takeout and delivery during the Coronavirus crisis have been raised after Prime Minister Boris Johnson announced a complete lockdown of the UK last night (23 March).
Prior to the lockdown, a number of major restaurant brands that had been selling food for off-premises consumption - including McDonald’s and Nando’s - ceased to operate in a bid to protect staff and communities.
Following the announcement, a number of other companies including Burger King and Taco Bell said they would also be temporarily ceasing all operations.
Deliveroo has previously announced that it would introduce a ‘no-contact drop-off’ service in a bid to help drivers and customers adhere to social distancing measures during the Coronavirus crisis.
