Podcast: Restaurant PR Gemma Bell on how to stay relevant during the crisis

By Stefan Chomka

- Last updated on GMT

Restaurant PR Gemma Bell on staying relevant through the Coronavirus crisis

Related tags: UnitedWeStand, Coronavirus, Marketing, PR, Chefs

We speak to public relations expert Gemma Bell about what restaurants need to do to stay on people's radars during the Coronavirus crisis.

Restaurants that have closed their sites need to keep in touch with customers if they are to fill tables when they eventually re-open their doors. "Try and stay connected to your supporters and your loyal guests. Remember there are lots of people out there that love your restaurant," says Bell.

"Try and engage with them as much as you can, although don't post endless photos and live cooking demos. Don't overburden people and try and be creative and do something a little bit different.

With many planning where they'll go when the crisis is over, now is a good time to reach out to people. "Don't go silent. You can't suddenly go on Instagram and post a picture saying your open and expect people to go along with it."

"We've never seen a situation when all restaurants reopen at the same time. We don't know what that's going to look like, but there will definitely be a lot of noise out there. Getting through all that to reach people is going to be a big challenge."

To download this podcast via iTunes click here.


#UnitedWeStand ​has been created by William Reed hospitality titles BigHospitality, Restaurant magazine and Morning Advertiser and is supported by Arla Pro, Britvic, McCain and Unilever Food Solutions

Related topics: Restaurant, Chef, People

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