Launched in response to the Coronavirus lockdown, the ‘mypubshop’ platform gives pub owners nationwide the ability to turn their sites into an online shop selling essential household grocery items and takeaway meals.
Licensees are able to select items for the pub shop ‘inventory’, and provide an online payment service.
Once orders are placed by customers, pubs then operate a collection (and delivery) service from their venues.
According to StartStock, almost 500 pubs have registered to use the platform, which counts Admiral Taverns, Greene King and St Austell among its partners.
“When we launched this initiative, the aim was for it to be much more than just an online pub service. In this period of extended lockdown, mypubshop offers pubs a way of staying connected with their local communities through providing an essential service, helping to reinforce their role as social hubs,” says Sam Ulph, founder and CEO of StarStock.
“We’re thrilled with the progress so far and with the support we’ve received from all our brand partners. We’re having some exciting conversations with a number of brands and suppliers who recognise the value that our e-commerce technology offers.”