Anglian Country Inns launches new charity initiative

The East Anglian based gastropub business is extending its reward program for key workers that will allow them to use vouchers across its pub estate to redeem rewards when the sites re-open.

Using Wireless Social Eagle Eye technology it will identify key workers from a database of 1.9 million people across the UK, including doctors, nurses, RNLI crew as well as ambulance drivers, police and fire services and first response units.

The technology is integrated with the Blue Light Card ID programme enabling key workers to have access to special offers.

Customers can also get involved as for any gift card or e-gift card purchased the pub group will donate 5% of its value to its ‘Kindness in the Chaos’ charity fund. The fund will be used to support charity events and other charitable initiatives.

"As a family business with family values, supporting our local communities and local charities is a key part of what we do,” says James Nye, Anglian Country Inns managing director ACI.

“This is all the more important now as the country recovers from Covid. It has been a time where we have all had to dig deep and many businesses and charities have been brought to their knees but kindness has prevailed. Among the gloom it has been so heartening to see small acts of kindness and a sense of community spirit where pubs play such a big part.

“It is really exciting to find new ways in which we can contribute, and technology is a great enabler for our mission.”