Clean Kitchen Club to launch in Brighton
Called Clean Kitchen Club the brand will serve a '100% plant-based burger menu', with the kitchen overseen by head chef Andrew Peters and former MasterChef finalist Stacie Stewart.
Options include the 'Clean' burger, featuring a homemade vegan patty, lettuce, tomato, gherkin, vegan cheese, vegan mayo and ketchup; the buffalo burger, with a THIS isn’t chicken patty, buffalo sauce, vegan cheese, dill, vegan mayo, lettuce and tomato; and loaded fries topped with sriracha mayo, crushed peanuts, toasted sesame, crispy onions, and melted vegan cheese.
Pearce is launching the business in partnership with his childhood friend Abe Garman, and says the pair plan to expand the concept the across the UK.
“We’re living in a new world and I don’t see things going back to normal for quite some time," says Pearce.
"I’ve wanted to launch this project with Abe for years and now is the perfect time. We have some incredible food designed by some equally amazing chefs on offer and can’t wait to see how people take to it.
“Our aim is to become the fastest growing plant-based delivery-kitchen brand in the UK. We’ve got our eyes on every major city in the country with Manchester, London and Edinburgh firmly locked in our sight for the first few openings."
The UK's plant-based burger market has snowballed in the last year or so, particularly in the capital.
Earlier this year, Halo Burger opened its first bricks and mortar site in London's Shoreditch, having previously operated solely out of a shipping container kitchen in POP Brixton. At the time founder Ross Forder said his plan was to eventually expand the concept across the UK.
Meanwhile, the Lewis Hamilton-backed Neat Burger made its debut in Mayfair last September, with its founders saying they hope to establish more than 100 sites internationally in the next five years.
