Created in partnership between tech and data experts Yumpingo and CGA and backed by UKHospitality, the We Hear You initiative provides instant feedback on how guests feel about the new safety protocols in pubs and restaurants.
This, say the creators, will allowing consumers to rate their experience of sites’ safety and hygiene measures to help the market return, safely, responsibly and ultimately profitably.
As well as giving operators instant feedback, all data gathered through the free-to-use service will be collated to provide UKHospitality with valuable insight to inform the Government and provide the wider market with a sector benchmarking tool.
“We have been working closely with the Government on what’s necessary to reopen up the hospitality sector safely and reasonably with minimal logistical or data challenges,” says UKHospitality chief executive Kate Nicholls.
“Developing such a workable system has required active expert collaboration across the sector, the launch of this digital feedback solution will be an important confidence building measure.”
A committee set up to run the initiative is being headed up by Chris Hill, former CEO of The New World Trading Company.
“As we phase our openings to guarantee the safest and best experience for both our teams and our guests, we’ve worked closely with UKHospitality and Yumpingo to align on the right measures and partners - focused on health, safety and wellness,” says Hill.
“Real-time guest insights will enable us to ensure guests leave happy and come back for more. People are hungry for social experiences and we need to make sure it’s special.
“It has never been more critical to have feedback on our customers comfort and happiness.”
“How restaurants deliver change to ensure their customers are safe and happy, will not just dictate their success, but the ability for the sector to reboot as a whole,” says gateway Gary Goodman, CEO and founder of Yumpingo.
“The faster we can share best practice, the more able the industry will be to engage and delight customers to drive repeat visits for the benefit of all.”
CGA will be integrating questions from its Consumer Pulse survey into Yumpingo’s 1-minute review platform and will help analyse and benchmark the data insights across the sector.