Called The Trust Factor, the insight paper features the results of a survey of 1,500 consumers and 200 business leaders in foodservice, and is targeted at the pubs sector and analyses the effects of the COVID-19 pandemic on the out of home market.
The report is designed to provide a snapshot of the mood and new priorities for customers as the market reopens, according to Arla Pro.
While pubs, restaurants and hospitality businesses across England have been able to reopen on 4 July, the report reveals that less than 30% of consumers are comfortable to head straight out to visit their local when they reopen.
According to the survey, following lockdown, 35% of all customers will only visit pubs that they know and trust while a further 45% claim they are more likely to choose a known venue.
The report breaks down three core areas of trust highlighted by the survey and identifies actions including ensuring a sense of safety and security; demonstrating that high-quality ingredients are used in food; and working locally with the community as areas crucial to unlocking trust in customers.
The report can be downloaded here.