Top industry names back Hospitality Action's Invisible Chips campaign

By BigHospitality

- Last updated on GMT

Fred Sirieix, Heston Blumenthal Tom Kerridge charity Hospitality Action Invisible Chips

Related tags: Fred Sirieix, Heston blumenthal, Tom kerridge, Charity, Hospitality action

Fred Sirieix, Heston Blumenthal and Tom Kerridge are the faces of a new campaign by Hospitality Action asking owners and customers of restaurants, bars, hotels and takeaways to sell and buy ‘Invisible Chips’ to raise money for people in the sector.

The charity is asking food outlets to add ‘invisible chips’ to their menu, priced the same as their edible counterpart, with diners encouraged to add a portion or two of to their order.

Pub and restaurant group BrewDog has already signed up to the campaign, serving them at £3.95 a portion across all of its 52 BrewDog and Draft House venues, with steak restaurant groups Hawksmoor and Gaucho also set to be adding them to their menus in the coming weeks.

For those less comfortable eating out, but who still wish to donate, Invisible Chips are also available to purchase online, with all proceeds going to Hospitality Action.

The campaign will harness the UK’s goodwill and affection for the hospitality industry, says Hospitality Action.

“Back in March when we launched our Covid-19 Emergency Appeal we knew the hospitality industry was in for a rough ride. Whilst the funds we’ve raised have enabled us to help thousands of people up and down the country, there is still a huge amount of help needed,” says Mark Lewis, chief executive of Hospitality Action.

“To anyone who has missed eating out these past few months, I urge you to order a portion of Invisible Chips to help those people we’ve perhaps taken for granted up until now.

“The hospitality industry is built on resilience and creativity and I’m confident we will recover, however the people within it need a helping hand in the interim.”

Restaurants, bars or food outlets that want to add invisible chips to their menu can sign up here.

Related topics: Events & Awards

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