Taste Shakers seeks restaurants to develop products for retail

By Joe Lutrario contact

- Last updated on GMT

Restaurant products for retail Taste Shakers

Related tags: Retailing, Chef, Casual dining, Coronavirus, Supermarkets

Retail specialist Category Wins and foodservice PR and marketing agency William Murray have launched a joint venture to get more restaurant brands onto supermarket shelves.

Taste Shakers is looking for operators that want to create versions of their best-selling menu items for retailers to offer “fresh, exciting new categories for consumers”.

While some larger brands already have a presence in supermarkets, Taste Shakers believes that operators should be looking to capitalise on the growing appetite for restaurant-quality options at home.

During the pandemic, many restaurants - from casual dining businesses to Michelin-starred venues - have pivoted to preparing meals for customers to cook at home. 

“Many restaurant brands will be attractive to retailers. During lockdown a lot of restaurants have taken the first step – creating meal kits and ‘at home’ boxes,” says William Murray CEO Anita Murray.

“But retail is a complex business and to be successful you have to have all the bases covered – hence our link up with Category Wins.”

Category Wins director of category insight David Marston says that the grocery sector is booming, with the pandemic having generated a 20% uplift in in-home food occasions - an extra six per week.

“We’re seeing consumers trying new dishes and treating themselves which is set to continue as lockdown eases. In turn, retailers are looking for fresh, exciting products to help them stand out, making now the perfect time to make the move into retail.”

“Thanks to our unrivalled network, and unique mix of category, sales and marketing expertise, we can manage the whole process from start to finish – including the licensing and manufacturing.”

To find out more contact William Murray here.

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