Creams sales up 35% following 'record-breaking' August trade

03-Sep-2020 - Last updated on 27-Apr-2021 at 13:01 GMT

Related tags Desserts Café Restaurant Eatouttohelpout QSR Ice cream

Dessert-focused chain Creams saw year-on-year sales rise 35% in August as a result of the Government's Eat Out to Help Out (EOHO) discount scheme.

The 90-strong desert parlour brand saw a 'record-breaking' 430,000 diners pass through its doors throughout August on EOHO days; an average of 33,000 covers per day between Mondays and Wednesdays.

Following the scheme, Creams is running an additional offer throughout September to November, giving customers 25% off everything from Monday to Wednesday at select stores.

“It’s been a challenging few months, but the response to the Eat Out to Help Out scheme has been a real morale boost for the Creams team," says co-founder Adam Mani.

"Now more than ever, people need a little sweet relief and a touch of escapism, and I think that’s exactly what we provide at Creams with our larger-than-life desserts, and I think that’s the reason our sales have been so exceptionally strong.”

Last month Creams, which operates the majority of its estate using independent franchisee partner, announced it was pushing ahead with an 'ambitious opening programme' that will see the group open 12 new UK stores over the next 12 months, whilst also advancing its plans for international expansion.

At the time Mani said that even with the impact of Covid-19, the brand had experienced "exceptional sales and growth".