Big Mamma launches forward-thinking delivery-only brand

By Joe Lutrario contact

- Last updated on GMT

Big Mamma Napoli Gang pizza delivery

Related tags: Big Mama, Gloria, Victor Lugger, Tigrane Seydoux, Pizza, Pasta, delivery, Circolo Popolare

Gloria and Circolo Popolare owner Big Mamma is to launch a pizza-focused delivery-only brand called Napoli Gang that seeks to make things more equitable for both its own staff and delivery drivers.

Available from tomorrow within a two-mile radius of Shoreditch’s Gloria, Napoli Gang will expand into Kentish Town next week by way of a so-called dark kitchen with more locations to be announced soon.

The irreverent, Paris-founded group is hoping to improve conditions for delivery drivers by asking its exclusive delivery partner Uber Eats to sign an ethics code.

In an apparent industry-first, Napoli Gang will also give 1% of each order value directly to the delivery driver.

Big Mamma - which was founded by Victor Lugger and Tigrane Seydoux in 2013 and operates seven restaurants in Paris, one restaurant in Lyon and a site in Madrid alongside its London operation​ - is also seeking to make things more equitable for its employees and suppliers.

There will be an equal opportunities recruitment model and decisions will be taken by a monitoring committee where each employee has a voice, as well as partners and producers.

There will also be a charity angle, with all proceeds from the sale on the group's slogan-covered T-shirts donated to Street League, a UK charity which helps young people from disadvantaged background overcome practical and personal barriers to employment. 

Big Mama says it is hoping to ‘de-industrialise’ pizza delivery with 100% homemade dishes, no preservatives, additives or colourings and nearly all products imported directly from Italy.

Alongside 10 pizzas, the menu includes pasta dishes, fritti, cheese and meats, and desserts.

"In the whirlwind of the recent crisis, we dabbled in the unknown with click and collect and a bit of delivery from our restaurants," the press information reads. 

"It opened up a whole new world for us, where we discovered there were awesome things to do, awesome dishes to rethink with new puzzles such as: 'how to make exceptional pizza and keep it hot for the 20-minute ride'."

"We also realised that there was a lot of space on the market for artisanal, homemade, authentic Italian delivered at home."

Related topics: Business & Legislation

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