Tom Kerridge creates kids tasting menu with Uber Eats

By Joe Lutrario contact

- Last updated on GMT

Tom Kerridge kids tasting menu Uber Eats

Related tags: Tom kerridge, Tom Kerridge’s Bar & Grill, The Bull & Bear, Pubs, Chefs, delivery

Tom Kerridge has launched a kids tasting menu via Uber Eats designed to help parents develop their children’s taste buds and get them to try new flavours as the nation enters a second lockdown.

Free of charge apart from the delivery fee, The Tiny Tasting Menu will be available on a first-come first-served basis within a three-mile radius of Kerridge’s Bar & Grill in London and The Bull & Bear in Manchester.

The five-course menu is designed to introduce children to new tastes and challenging ingredients in a way that’s ‘both fun and delicious’ and marks the two Michelin star chef's first foray into hot food delivery. 

The menu comprises puffed pork rind and gherkin ketchup; Berkswell Blue and truffle cheese toastie; cured salmon, avruga caviar and spinach tart; pulled barbecue beef brisket with smoked mashed potato, salted anchovies and caper butter served with wilted sprout tops; and mandarin and vanilla trifle. 

Uber Eats says it partnered with Kerridge after a nationwide poll of 1,000 parents showed that 84% of mums and dads struggle to get their children to try new foods.

Just 24% of parents of children aged 6-14 would describe their children as adventurous eaters, and 12% admitted their children won’t eat vegetables.

In fact, 20% of parents said their children preferred pre-packaged food over freshly made despite their best culinary efforts, while 33% admitted to cooking the same meal three times or more in one week. 

Despite the coronavirus meaning many families now spend more time together in the same house, some 43% of parents don’t spend one meal a day at a table with their children.

The research also found that 11% of children haven’t tried broccoli, and 17% had yet to sample beef.

The Tiny Tasting Menu aims to introduce kids to foods they may not yet have tasted, including sprouts (49% hadn’t tasted) and gherkins (61%).

“I was surprised to see how few children are adventurous when it comes to trying new foods, so I wanted to create a menu that will hopefully help parents introduce them to try new flavours,” says Kerridge. 

“Eating together as a family is so important, and it’s even more meaningful when the kids can feel grown up by eating the same things as mum and dad.”

“While we normally think of tasting menus as being really expensive, we wanted to offer this for free so that parents with all budgets can try these delicious dishes with their children.”

Related topics: Trends & Reports, Restaurant, Chef

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