Real Eating Company makes London debut

By Finn Scott-Delany

- Last updated on GMT

The Real Eating Company makes London debut Helena Hudson

Related tags: Casual dining, Restaurant, Café, London

The Real Eating Company has secured its debut London location, taking over the former EAT site on 82 Kings Road, Chelsea.

It will be the restaurant and café chain's third EAT conversion.

The Real Eating Company currently operates six sites outside the capital, largely on the south coast.

Founder and MD Helena Hudson said she had taken on several former staff from Eat, Pret and Black Sheep Coffee for the new opening.

The café will serve artisan coffee and fresh food made on-site every day including mac ‘n’ cheese; traditional toasties; baguettes and sweet treats.

Ahead of the pandemic, Hudson told BigHospitality​'s sister site MCA​ more opportunities were arising for smaller independents.

She said: “We are seeing more PE backed chains rationalising and restructuring, which presents a very good opportunity for us – and I’d like to think we’ll pick up some more of those kind of sites.”

The first Real Eating Company site opened in Lewes near Brighton in 2004, after then-advertising executive Hudson saw an opportunity to open an independent business championing good quality, local produce, and employing happy, local staff.

Related topics: Venues

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