Open now on the former Herman Ze German site on Old Compton Street, the restaurant joins other fast-casual Neat Burger locations in Camden and Mayfair.
Despite the uncertainty caused by the pandemic, Neat Burger has ambitious plans for 2021 with hopes to open an additional six London locations as well as take the brand overseas.
Neat Burger, which bills itself as “the first plant-based sustainable burger chain” serves three plant-based burgers, the Neat, the Cheese and the Chick’n, as well as Neat Nuggets and the Neat Dog.
The new Soho site follows Neat Burger’s existing aesthetic, with plant-inspired décor and pastel pinks and greens.
The F1 star collaborated with The Cream Group to create the brand in September 2019.
It also counts UNICEF ambassador Tommaso Chiabra, who was an early backer of US-based food tech company Beyond Meat, as an investor.
Neat Burger plants a tree for every product sold. Earlier this year, co-founder Jordan Rocca said the restaurant is “committed to championing environmental sustainability and playing our part in positively impacting the environment”.
The restaurant recently won the Deliveroo award for Best Vegan restaurant.