The restaurant brand, which operates 14 sites in Italy and France, is being launched in partnership with F&B operator Gerry’s Group, which has intentions to roll out the brand across the UK.
BigHospitality reported in February last year that Flower Burger was planning to open more than 40 UK sites in 'key cities' over the next 10 years.
Split over a ground floor and a basement, the Charlotte Street restaurant will seat 65 guests across the two floors (30 with social distancing rules) with a heated and covered terrace accommodating a further eight tables.
The Instagram-friendly restaurant will serve a range of vibrant plant-based burgers ranging from yellow buns that contain turmeric to those coloured with cherry and the purple of black carrot extract. Other coloured buns in the range include the sky blue Ocean Burger that contains spiralised carrots.
Exclusive to the UK menu will be the Jungle Burger; served in a green bun made with turmeric and spirulina, a red bean and oat patty, lettuce, tomatoes, courgettes, Flower ‘cheddar’ and smoky BBQ sauce.
Other burgers on the menu will include the Cherry Bomb, a featuring a lentil and basmati rice patty in a bright pink bun coloured with beetroot; and the signature Flower Burger, with a seitan and red kidney bean patty served in a purple bun.
Sides will include potato wedges, edamame beans and patatas bravas, with vegan desserts such as the Coco-nuts, a raw vegan dessert made with creamy coconut heart between nut grains in espresso coffee, cocoa roasted hazel nuts and a vegan chocolate glaze; and Chocolate Salami, made with dark chocolate, soy milk, whole wheat biscuits with oat flakes on the menu.
The interior will match the colour palette of the food with kaleidoscopic graphics a mural of the Beatles’ iconic yellow submarine on the walls in the basement.
“People do not always associate vegan food with fun and enjoyment. Flower Burger is about changing this perception, with a psychedelic brand and restaurant décor that fits a natural, great tasting and unique product that we produce ourselves,” says Flower Burger founder and managing director Matteo Toto
“We have an ambitious and strong opening plan with the mission to bring a year-long summer atmosphere in all our future locations with passion and love. An inclusive, universal, colourful and playful love that spreads like music and brings cheer”
Flower Burger will initially open for takeaway and collection only on Tuesday 21 January, with plans in place for a full delivery offer by early February.