Creams targets northern regions as it expands franchise operation

By James McAllister

- Last updated on GMT

Creams targets northern regions as it expands franchise operation

Related tags: Desserts, Café, Restaurant, QSR, Ice cream

Dessert parlour brand Creams is seeking franchise partners to help grow its portfolio across northern England and Scotland.

The 91-strong chain has identified north east and north west England, the Midlands, Yorkshire and Scotland as 'key development areas'.

Creams offers partners a choice of three franchise models: a 1,400sq ft+ restaurant space in a high street or retail park locations; a smaller café or kiosk (800sq ft+) in high footfall areas; and a 500sq ft+ pop-up site for service stations, transport hubs and shopping centres.

All partners will be fully assisted throughout the entire set-up process, from build, fixtures, fittings and equipment through to training courses and help with recruitment.

Franchisees are also designated an area support manager for ongoing guidance, whilst the brand’s product development, marketing and PR teams provide national, regional and local campaigns, sales-driving promotions, menu innovation, photography and limited time offers.

“Whilst we continue to grow the brand in London and the South ourselves and with our franchise partners, we have identified numerous national opportunities in the Midlands, North and Scotland, which will be enabled predominantly, although not exclusively, by working with franchise partners," says Adam Mani, Creams co-founder.

"We are looking for like-minded, experienced investors and multi-site operators who are just as passionate about desserts and innovation as we are."

Creams opened its first site in Wales last month​ on Cardiff’s Queen Street.

The group, which was acquired by Pistachio Holdings in December​, has said it is planning another five to six UK launches in the first quarter of 2021.

Related topics: Business & Legislation

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