The London-based bakery and cake brand has been acquired by London based family investment office Acropolis Capital, securing the ongoing operation of its venues in Notting Hill, South Kensington and Spitalfields.
The brand’s sites in Soho and Islington are understood to not be part of the deal.
“We are incredibly excited to be the new owners of this iconic brand and look forward to working with the talented team at Hummingbird,” says Cameron Chartouni, CEO of Acropolis Capital, which has committed ‘meaningful capital’ to support Hummingbirds’ recovery and future growth.
“We see huge potential to reinvigorate and grow the business while staying true to its American baking heritage.”
The Hummingbird Bakery was launched in 2004 on Portobello Road in Notting Hill serving authentic US-style cakes and desserts. The brand was part of the renaissance of the cupcake across the UK and helped popularise US layer cake the red velvet cake on these shores.
“The sale preserves jobs and ensures continuity of service for the Company’s loyal customer base,” says Michael Solomons of insolvency specialist BM Advisory LLP, which was appointed as joint administrator.