Zetter Group acquired by Orca Holding

By Joe Lutrario contact

- Last updated on GMT

Zetter Group acquired by Orca Holding hotel group

Related tags: Hotels, Zetter Group, Orca Holding, Zetter Townhouse, Mark Sainsbury, Michael Benyan, Laith Pharaon

Mark Sainsbury and Michael Benyan have sold The Zetter Group to Orca Holding, a specialist hospitality investor owned by entrepreneur Laith Pharaon.

The sale includes The Zetter Hotel in Clerkenwell, billed as London’s original eco-hotel, as well as the Zetter Townhouses brand, which has two central London properties.

Orca Holding intends to retain and grow the Zetter Townhouse brand and is actively looking to open more properties in London, in cities across the UK, and key European gateway cities such as Paris, Madrid and Amsterdam.

“We are extremely proud of the culture of The Zetter Group, the unique hospitality brands we created and the impact they had on London’s vibrant hotel, restaurant and cocktail scene. The fact that Orca Holding are passionate about The Zetter brand and have such exciting plans for its future, is great news for all involved and we wish them every success,” says Benyan, who launched the original The Zetter Hotel with Sainsbury 18 years ago. 

“We see huge growth and development potential in The Zetter Group. This has been a difficult year for most hotels but the properties were previously achieving great success in their respective segments,” says Pharaon. “This acquisition presents an opportunity for more strategic expansion of The Zetter brand and will benefit from Orca Holding’s global hotel development experience.”

The Zetter Hotel opened its doors in Clerkenwell in 2004 and was London’s first boutique hotel to be designed and built using environmental principles. (Sainsbury went on to found the Sustainable Restaurant Association). This was followed by The Zetter Townhouse Clerkenwell in 2011, a quirky 13 bedroom Georgian Townhouse, and a further Zetter Townhouse in Marylebone in 2015. 

The original The Zetter Hotel was home to Bruno Loubet’s acclaimed Bistrot Bruno Loubet between 2010 and 2015. 

Orca Holding has real estate investments around the world that represent ‘a world class’ portfolio of luxury hotels, resorts and related residential developments.

Related topics: Venues

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