The service will cost £4.99 a month and offer 20% off all food and drink to members every time they use click-and-collect through Pure’s website or app.
There’s no limit to how many times customers can take advantage of the discount, and the first month's subscription will be free.
The scheme will award points for loyalty, enabling members to access further offers and personalised rewards.
It also features a ‘refer a friend’ scheme, whereby for every person invited who places a click and collect order they both receive £5 off their next order.
“We have all faced a really challenging year and as our customers start to return to our shops, we believe more than ever they deserve an exceptional experience with us," says Spencer Craig, co-founder and CEO of Pure
"They can now pre-order food to enjoy in some of our outdoor seating areas, for picnic lunches in the park or breakfast on their way to the office.”
Pure, which operates a 20-strong estate that's primarily focused in the capital, is beginning to reopen its estate for takeaway this week.
Yesterday (22 March), 12 Pure sites including those at Victoria Station and Canary Wharf reopened, with a further six scheduled to reopen on 12 April.