Camile Thai launches 'neighbourhood' kitchen as delivery-only push increases

By BigHospitality

- Last updated on GMT

Image: Instagram
Image: Instagram

Related tags: Thai cuisine, Camile Thai Kitchen, Casual dining, QSR, Delivery & takeaway, Multi-site

Camile Thai Kitchen is opening its first 'neighbourhood' kitchen in the capital as part of its plans to grow its presence in the delivery-only space.

The Dublin-based Thai restaurant group has partnered with Reef Technologies to open the dark kitchen in London’s Canary Wharf, which is set to be the first of a number planned for the UK.

The restaurant group says that dark kitchens were an important component in its non-traditional franchising growth strategy and will offer a new avenue for urban consumers to access its brand.

“Camile is embracing ghost kitchen opportunities to expand their reach beyond traditional brick and mortar restaurants in every neighbourhood across London,” says Camile Thai UK general manager Jonathan Dockrell.

“By partnering with companies like Reef, we can bring Camile into denser, urban areas without the overhead of operating a traditional restaurant space.”

Camile Thai recently announced plans to open 15 news sites in the UK and Ireland​, with the expansion into dark kitchens to form part of this expansion alongside bricks and mortar restaurants. Seven of these locations will be in the UK in locations including Epsom, Twickenham and Streatham.

It announced last month that it would be rolling out a contact-free tipping solution, over the coming months, enabling customers to tip the company’s delivery drivers directly.

The Thai chain currently operates 37 sites in the UK and Ireland, including six in London.

Related topics: Openings, Casual Dining

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